Who Deserves the Credit?

Great post by the COO of The Barbarian Group on multi-agency collaboration, and who deserves the credit. This issue has been in the press recently after BBDO's Cannes win for HBO "Voyeur" despite the fact that much of the digital work was done by Big Spaceship. I don't know the answer to this complex issue, but it's another clear sign that the current agency model is broken. And another sign that those that play well with others will be more likely to succeed.

http://www.barbariangroup.com/posts/742-awards_shows_and_credit