This new song/video from ad hoc super group including Pharrell, Santogold, and Julian Casablancas is pretty cool. But is it a good advertising idea? Apparently, Converse commissioned the song for the anniversary of Chuck Taylor shoes. I am a believer that the future of brands is providing content that people don't want to live without, but I don't know that this video really says anything about Converse worth saying. Is just wearing the shoes enough? Is the fact that Converse is giving it to me for free gonna make me feel like buying a new pair of shoes? Will be interesting to see how this plays out.
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